Anyone who has ever attended a rock concert knows what an un-green scene is often left when the music stops: litter, bottles or other containers and various other items left strewn about. Now concert promoter Live Nation and Houston-based Waste Management, Inc., are launching a Recycling Rocks campaign to promote and encourage recycling to millions of live music fans across the United States.
Waste Management, which provides solid waste and recycling services to the residents of Addison, and Live Nation announced a multi-year agreement encompassing Live Nation’s venues, concerts, tickets and online platform. Under the agreement, Waste Management becomes the official waste services and recycling sponsor of 66 Live Nation venues across the country. Waste Management will provide waste assessments to help minimize waste and promote recycling at all Live Nation venues, including concessions and backstage areas. Waste Management said it anticipates developing more recycling and waste diversion programs for Live Nation throughout the course of their collaboration.
The Recycling Rocks website, which launched last week and is integrated into LiveNation.com, provides information to music fans about ways in which they can recycle, features artist commentary about recycling and offers exclusive earth friendly products for purchase and chances to win Live Nation concert cash and other valuable prizes.
A number of musicians are already major supporters of sustainable living, such as the Dave Matthews Band, Radiohead, Green Day and Sheryl Crow. The site includes details about how musical artists are going green on tour and in other aspects of their careers.
Tags: Waste Management Inc.
