By If we can just remain standing long enough, Trees for the Future is on track to plant a lot of carbon-eating foliage this fall.
The non-profit group is linking up with alcoholic beverage companies faster than you can say bottoms up.
First it was Trinity Oaks wine, now Finlandia Vodka has teamed with TFTF to plant one tree for each specially tagged bottle sold from September through November.
This trend could mean we’re duty-bound to toast Columbus Day with a Gimlet and have a Bloody Mary Thanksgiving. We can handle that.
Finlandia (doesn’t the name just give you shivers?) sees itself as a good fit for tree stewardship. “Finland’s nature and pristine glacial spring water has always been an essential element in making Finlandia Vodka. We do our best to find ways to reduce our environmental footprint and this partnership allows all of us to give back to nature,” says Nick Nelson, US brand manager for the company.
We see this trend as resulting in hectares of trees. Trees for the Future has already helped plant nearly 65 million trees in communities in Central America, Africa, and Asia since its inception in 1988, according to the non-profit. The group, founded by Dave Deppner, helps local people acquire the technical know-how to return degraded lands back into sustainable forested lands or agricultural/forestry operations.
Trees for the Future partners with many types of companies, including non-alcoholic beverage firms, like Celestial Seasonings, and familiar environmentally minded companies like Clean Air Gardening, Whole Foods Market and41pounds.org and many more.
While TFTF has been helping restore Earth’s equilibrium, Finlandia has been helping people challenge theirs in several flavors sold in more than 100 countries. For those who can’t make a decent Greyhound or Screwdriver, the company came up with Vodka Fusion drinks tinged with cranberry, grapefruit, tangerine and other fruity flavors.
Salud! or Kippis!
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